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	<title>Rotophonic &#187; Worst Search Ever</title>
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		<title>Worst&#8230;search&#8230;ever! Apple</title>
		<link>http://rotophonic.com/2006/07/13/worstsearch-resultsever-cmon-apple/</link>
		<comments>http://rotophonic.com/2006/07/13/worstsearch-resultsever-cmon-apple/#comments</comments>
		<pubDate>Thu, 13 Jul 2006 17:04:00 +0000</pubDate>
		<dc:creator>rotophonic</dc:creator>
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		<category><![CDATA[Worst Search Ever]]></category>

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		<description><![CDATA[So I&#8217;m browsing through Apple&#8217;s OS X downloads section today and I decided to do a little search to see the iTunes software they had available. I immediately realized that this was a futile effort as my results looked like this:

The listing is terrible. The navigation controls aren&#8217;t at the top. It seems to be [...]]]></description>
			<content:encoded><![CDATA[<p>So I&#8217;m browsing through <a title="OS X Downloads" href="http://www.apple.com/downloads/macosx/">Apple&#8217;s OS X downloads section</a> today and I decided to do a little search to see the iTunes software they had available. I immediately realized that this was a futile effort as my results looked like this:</p>
<p><img width="409" height="174" alt="Apple Bad Search" id="image11" src="http://rotophonic.com/wp-content/uploads/2006/07/applebadsearch.jpg" /></p>
<p>The listing is terrible. The navigation controls aren&#8217;t at the top. It seems to be clipping out potentially relevant information with the elipsis. Further, in what order are these results being displayed. Given I searched for &#8220;iTunes&#8221; in this example,  why isÂ  the &#8220;pause itunes&#8221; Automator plug-in almost as important as the iTunes software itself? And given the search returned over 23,000 results, it seems like a little Google-izing might be helpful here.</p>
<p>This wouldn&#8217;t be so bad if other listings from their database of shareware/freeware didn&#8217;t look so clean and nice, <a title="Apple Good Search" href="http://www.apple.com/downloads/macosx/ipod_itunes/index1.html">like this</a>:</p>
<p><img width="359" height="251" alt="Apple Good Search" id="image12" src="http://rotophonic.com/wp-content/uploads/2006/07/applegoodsearch.jpg" /></p>
<p>This is a clean, easy-to-read  listing and if I need to find out why a particular item matched I can always click the product name to find out more.</p>
<p>If you have ever searched Apple&#8217;s Support database, you already know that the company has some challenges around delivering relevant results. How many times, after futilely searching Apple&#8217;s Support yourself, have you had to read another blog or another support site to find the Support Document ID you needed?</p>
<p>Apple, you are this week&#8217;s <strong>Worst&#8230;search&#8230;ever</strong> winner.</p>
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